In 2014,MKP organised a total of 18major promotional events in
mainlandChina andHong Kong. Strategic collaborationwith 7-Eleven
and Parkson supermarkets to organise in-store promotions in the
main and second tier cities acrossmainlandChinawas continued.The
in-store promotionswith 7-Elevenwas expanded to cover 289 stores
of which 154 storeswere in Beijing, 55 stores inTianjin and 80 stores
inChengdu. In-store promotions at Malaysian-owned Parksonwere
held in their stores in Beijing, Qingdao, Shanghai and Kunming.
To enhancemarket reach, in-store promotions and joint promotion
eventswere also conducted at othermajor local retailers such as
LianHua Supermarkets andCP Lotus in Shanghai,TongYue Stores
inGuangzhou and Shenzhen andWellcome Stores inHong Kong.
MKP also organisedMalaysian food and cultural promotions targeting
institutional buyers, retailers,media, food bloggers and the general
consumers inChina.They included joint programmeswithHotel Jen
and Royal Park Hotel inHong Kong, Kerry Hotel in Beijing andGuoman
Hotel in Shanghai.
An online promotion forMalaysian foodwas also organisedwith
Taobao.com’s FoodChannel which had successfuly generated actual
sales of RMB1.5million during the 8-day promotion.
• China
LAPORANTAHUNAN 2014
Annual Report 2014
SEKTORBERPRESTASI TINGGI
High Performance Sectors
SEIRINGDENGANTRANSFORMASI
In SyncWithTransformation
091
Pada tahun 2014,MKPmenganjurkan sebanyak 18 acara
promosi utama di tanah besar China danHong Kong. Selain itu,
kerjasama strategik bersama 7-Eleven dan pasaraya Parkson
untukmenganjurkan promosi dalam kedai di bandar-bandar utama
dan bandar peringkat kedua di seluruh tanah besar China juga
telah diteruskan. Promosi di dalam kedai bersama 7-Eleven telah
diperluaskan ke 289 kedai di mana 154 promosi bertempat di Beijing,
55 di Tianjin dan 80 di Chengdu. Promosi dalam kedai dengan
Parkson, sebuah stor pemilikMalaysia juga telah dianjurkan dengan
rangkaianmereka di Beijing, Qingdao, Shanghai dan Kunming.
Untukmengembangkan pasaran di China, promosi dalam kedai dan
acara-acara promosi lain telah dijalankan bersama peruncit tempatan
yang utama seperti Pasaraya LianHua danCP Lotus di Shanghai,
TongYue Stores di Guangzhou dan Shenzhen sertaWellcome Stores
di Hong Kong.MKP jugamenganjurkan promosi makanan dan
kebudayaanMalaysia yang disasarkan kepada pembeli institusi,
peruncit,media, penulis blogmakanan dan pengguna umum di
China. Ini termasuklah program bersama denganHotel Jen dan Royal
Park Hotel di Hong Kong, Hotel Kerry di Beijing danGuomanHotel di
Shanghai.
Satu kempen promosi pemasaran atas talian untukmakanan
Malaysia telah diadakan denganTaobao.com FoodChannel yang
telah berjayamenjana jualan sebanyak RMB1.5 juta dalam tempoh
promosi selama 8 hari.
