In 2014, a total of 44MTCswere been selected
to participate in the 1stWave of MTCDP.
MATRADE organised 4 country immersions to
Jakarta in Indonesia, Shanghai &Guanghou,
Dubai & Jeddah and SiliconValley in USA. Other
activities included:
• 5Workshopswhich focused onmarket
prioritisation, B2B sales andmarketing,
innovation and consumer workshop;
• 2 Investors Events in Kuala Lumpur and
Singapore and;
• 3CEO Leadership Roundtable&
Networking Forums
Pada tahun 2014, sebanyak 44 syarikat
Mid-Tier telah dipilihmenyertai Fasa Pertama
program ini.MATRADEmenganjurkan 4 acara
penerapan pasaran ke Jakarta, Shanghai
&Guangzhou, Dubai & Jeddah dan Silicon
Valley di Amerika Syarikat.Aktiviti-aktiviti lain
termasuk:
• 5Bengkel yangmemberi tumpuan kepada
keutamaan pasaran, jualan dan pemasaran
B2B, inovasi dan bengkel pengguna;
• 2 acara pelaburan di Kuala Lumpur dan
Singapura dan;
• 3 forum kepimpinanCEO dan Rangkaian
LAPORANTAHUNAN 2014
Annual Report 2014
MEWUJUDKAN JUARAGLOBALMELALUI INISIATIFBERIMPAKTINGGI
CreatingGlobal ChampionsThroughHigh Impact Initiatives
SEIRINGDENGANTRANSFORMASI
In SyncWithTransformation
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