Page 76 - From Zero To Hero

76 | fromzerotohero
PuttingDeliciousBack
intoCookies
Noraini Cookies Worldwide Sdn Bhd
An unlikely journey that began from a humble kitchen environment in 1984, Noraini
CookiesWorldwide Sdn Bhd turned into a full-fledged cookie empire after years of hard
work, challenges and successes.
Noraini Cookies ’s products speak volumes for the high standards that have been set
for the company, throughyears of experience, knowledge and informationaccumulation.
Recognising an opportunity to turn passion into a working business model, the
company started its steady paced journey to success with persistence and sheer faith in
thehomemade food thatwasproduced , fromitshumblebeginnings supplying kuihMelayu (local delicacies)
to hotels 14 years ago, to exporting tomore than ten countries worldwide including China, Singapore, the
United Arab Emirates, Papua NewGuinea and the Solomon Islands.
A Tale of Rags to Riches
NorainiCookies startedout inthe1980s supplyingsimplebreakfastmeals toa limitednumberof individuals.
As the business seemed to flourish, opportunities were identified for the potential to be exponentially
expanded. A big break arrived for the business, when a particular chef from PJ Hilton ordered additional
food, specifically kuihMelayu.
Mesmerisedby themyriadofflavours, anofferwasmade tothebusiness toexpand intothehotel industry.
Taking up the challenge, the business expanded the humble operations froma home kitchen, registered as
an enterprise, and proceeded to provide catering services to almost eight hotels in just under sixmonths.
This was a major milestone for the company, where 14 years were spent creating and supplying local
delicacies to the hotel industry.
After being in operations for over a decade, decisions were made to expand the business. Seizing
opportunities, the company started exporting to
Brunei in the late 1990s. Slowly, business began to
grow and flourish, with the company’s delicacies
finding its way to local hypermarkets and outlets
suchas Jaya Jusco. During the 1992 festive season
alone (Hari Raya), the company made RM40,000
in sales with Jaya Jusco.
Finding that business was stabilising, the com-
panyeventuallystoppedproducing kuihbasah (local
delicacy) and started to focus their attention on
makingcookiesinstead.Withthebrandsittingfirm-