Page 77 - From Zero To Hero

fromzerotohero |77
ly onJaya Jusco shelves, it was not too long before
otherhypermarket chains started toenquireabout
their products.
Soon, they were receiving enquiries from
major hypermarkets such as Giant and Ocean
Supermarket in Klang, Selangor.The early 1990s
marked a profitable time for the business, as
sales rocketed sky high during festive seasons.
The company achieved total sales of almost
RM120,000 in just one celebrationperiod alone in
Ocean Supermarket. Noticing the great potential
for sales, a decision was made to expand their
business even further.
BesidesGiant andOceanSupermarket, Noraini
Cookies also ventured into Tesco in 2008.
Business began to grow at an accelerated rate
after that, as the company continued to grow and
branch out intomore andmore areas inMalaysia,
including the southern and northern regions,
exceeding more than RM500,000 in generated
sales per festive season over the years.
As the expansion reached the eyes and ears
of the public, Noraini Cookies became a familiar
face in the media, being featured in many local
news stations, newspapers and magazines
recounting the company’s success and growth
story.
Not Always Smooth Sailing Seas
Likemany thatwere affectedby the economic crisis
in1997, Noraini Cookies suffered crippling losses.
Just as all looked bleak, another door opened
for the company when an invitation to attend