Page 82 - From Zero To Hero

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under original equipment manufacturing
(OEM) practices, such as Kraft, Ovaltine,
Kelloggs and Griffin Biscuits (New Zealand).
Penetrating the Export Market
While an encouraging expansion was occurring
in the 1980s, where the distribution of its
biscuits was expanding in the country – Perfect
Food also quickly recognised the vast potentials
of the export markets. It began its export
venture in Singapore.
Then in 1989, it expanded its reach to the
United States of America. From its small scale
exporting days in the early years, Julie’s biscuits
are nowexported to over 60 countries worldwide,
with Asia being its largest export market. Other
locations include Sri Lanka, Japan, countries in
West Asia and the Pacific Islands.
From its inception, the company is one that
dares to try out unconventional paths. In 2010,
the company arranged for an all-expense paid
trip for a group of potential clients from China.
With the belief that when these clients see for
themselves that Julie’s biscuits are indeed baked
with love, they will want to distribute them in
their regions. True enough, they managed to
close a very lucrative deal with these clients
from China.
To date, many existing and potential clients
including those from Taiwan, Vietnam, Indo-
nesia, Singapore, Thailand, the United States
of America, Cambodia, the Philippines, Brunei
and Japan have visited Perfect Food’s factories.
Overcoming Challenges – The
MelaminE Episode
The year 2008 brought about severe challenges
with the emergence of the melamine issue,
which badly hit numerous businesses through-
out Asia. The business struggled to rebuild
confidence in their clients and customers.
However, true to their visionof bakingwith love
and a conscience, the company bravely opened its
doors to clients for them to see for themselves
howtheir biscuits aremanufactured, and emerged
untarnished from the milamine issue.
With a crisis management team in place,
the company doubled their efforts in ensuring
that the integrity and value of Julie’s was not
compromised. Clients were brought to Perfect
Food to see first-hand – the process of baking
Julie’s biscuits.
With a determination to educate the public
about the reality behind the melamine issue and
Julie’s integrity, Perfect Food went on to ensure
that they retain their position and standing in
a global arena without any difficulties.
Serving its People and Society
with Love
Perfect Food’s motto of love transcends not just
the baking but the company’s daily activities,
according to its General Manager Martin Ang.
“Here, we care for our people, and also the
society. Julie’s brand is involved in a range of
corporate social responsibility activities that
have been in place since its inception. This
applies to both our people and the society
alike,” he says.
Julie’s “Share the Love” movement is one
such initiative, where the core message is simply
to inspire and engage society with love and
gratitude. Julie’s has distributed thousands of
biscuits to unsuspecting citizens around the
country.
Taking this movement to another level, their
distributors and outlets in overseas branches
have also been inspired to do the same.
Besides this, the company actively par-
ticipates in events organized by the Lion’s Club
Malaysia and Harvest Centre, an independent