Page 85 - From Zero To Hero

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Competitionwas alsovery keen, as the industry
andmarket the company specialises in is very small
and selective. Ensuring that business comes in at
regular intervals was another challenge that the
company faced.
Consequently, themanagement teamhasalways
engaged itself in bothmarketing and sales.
Apart fromrunningthecompanyandoverseeing
its operations, they still continue to meet clients
and suppliers alike.
By 2004, Pro-Landscape Structure attained
financial stability. Awisemovemade in the earlier
stages was to sort out all of the relevant certifica-
tions requiredby international projects andclients.
This has increased the trust and reliability of
the company, as certifications translate into their
ability to deliverwork that has beenbenchmarked
against internationally required standards.
A demanding task was to constantly challenge
their creativity, when it came to designing unique
and specialisedplay equipment. At Pro-Landscape
Structure, the right type of imagination is key, as it
is vital to comply with requisite safety and quality
standards.
The right ingredients tobe successful in thefield
of design, especially when it involves children is
to always see things from a child’s perspective, be
as creative as possible, and comply with all safety
regulations.
Apart from having an in-house research and
development department, eachemployeealsodoes
their own personal R&D by constantly observing
how children play in neighbourhood playground
andparks.Whenobserving childrenplaywithglee
and excitement in their own creations, it brings a
deep sense of satisfaction to the company to see
their concepts turn into working realities. A great
sense of reward is felt seeing children play safely
on Pro-Landscape Structure designs.
Diversifying the Business
The company is always on the lookout for ways to
improveandstayaheadof thegame, as competition
is very keen. One rule of thumb to follow is to
always launch new designs and products once in
every two years. Time and effort was also invested
in rebranding the company, and providing staff
withall thenecessary trainingrequiredtomaximise
Floral theme ... Housing project in Shah Alam, Selangor