Page 83 - From Zero To Hero

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organisation that assists refugees and children
with no identification or means to live inde-
pendently. Perfect Food also gives away meals
duringWorld Food Day and regularly donates to
countries that were hit by natural disasters such
as the floods in Pakistan, Thailand, Indonesia
and Myanmar.
Treating the Enterprise as
the Common Asset of Society –
Su Chin Hock
The founder and CEO of Perfect Food Manufac-
turing Sdn Bhd, Su, believes that an enterprise
should not be treated as a private asset, but as
the asset of society in whole. Using this as a
motivation and driving force, Perfect Food was
born with the intention of creating value for
society and consumers at the same time.
His strong belief that an entrepreneur is
able to make a sustainable difference in the
world through continuous transformation and
innovation was the enabler behind Julie’s brand
and the company’s tremendous success today.
A humble and quiet man, Su believes in run-
ning a responsible business, baking with love
for society and contributing to nation building
through what the company stands for.
Founder and CEO
of Perfect Food
Manufacturing ...
Su Chin Hock