Page 240-241 - MATRADE Annual Report 2013

In 2013, a total of 5,057 participants from
3,634 companies benefited from training
programmes organised by MATRADE
aimed at increasing awareness on export
opportunities and enhancing export
marketing skills of the Malaysian business
community. These programmes were
conducted through seminars, briefings
and workshops with scopes covering
skills enhancement, market research,
market specific, industry specific as well
as standards and regulations.
In addition, MATRADE also collaborated with
other organisations to upgrade the skills of
Malaysian exporters and businesses. Among such
programmes conducted included the Malaysian
Chief Marketing Officer (CMO) Conference
2013 and Malaysian Media Conference 2013,
in collaboration with International Advertising
Association (IAA); Future of Digital Marketing
Conference 2013, with Association of Accredited
Advertising Agents Malaysia (4As) and Brand
Entrepreneurs Conference 2013, with Branding
Association of Malaysia (BAM)
Exporters Development
& Facilitation
ANNUAL REPORT 2013 Highlights of MATRADE’S Exporters Development STRENGTHENING GLOBAL FOOTPRINTS 239 238
Apart from reaching out to exporters through its
online services, MATRADE’s presence is also felt by
the business community at large through activities
undertaken by its five Regional Offices and through
its Briefings and Consultation sessions that were
held throughout the country. Representatives from
MITI and other related government agencies as well
as trade organisations were also invited to join in the
panel. Through these sessions, MATRADE was able
to disseminate information on its services, facilities,
assistance programmes and export promotion activities.
The exercise also acted as a channel for the business
community and industry players to provide feedback
to the Ministry and MATRADE on export related issues
and discussed ways on how to make Malaysia a leading
world exporter.
In 2013, Business & Consultation sessions were
conducted in Kuala Lumpur, Perak, Kedah, Kelantan,
Terengganu, Sarawak, Sabah, Pahang, and Johor.
The number of participants who benefitted from these
sessions was 2,659.
Outreach Programmes
In addition, MATRADE participated in 58 local
trade fairs through information booths set up to
create awareness and provide information about
MATRADE’s roles, functions and activities. A total
of 6,161 trade-related enquiries was received
and attended to, at these events. MATRADE
officers both in Head Office as well as the
Regional Offices, also often make industry visits
to companies who are registered with MATRADE
to understand their operations and assist them in
expanding their export businesses.