Page 222-223 - MATRADE Annual Report 2013

SEMICON West,
San Francisco
Malaysian exhibitors at Semicon West 2013, the annual flagship
event for global microelectronics industry held in San Francisco,
realised RM75.71 million of sales and business projects. Among
the services and products sourced by foreign buyers were design
and production of testers for the automatic test equipment
market, tape & reel equipment design and development for sub
contract manufacturing services.
CeBIT, Hannover
ICT has been identified as one of the twelve NKEAs to move
Malaysia towards a high income economy. The maturity and
aggressive development of this industry had produced players
who are export ready and have the capability and capacity to
serve the needs of the global market.
In 2013, MATRADE continued to organise the participation of
Malaysian companies in CeBIT, Hannover, the world’s largest
trade fair for digital IT and telecommunication solutions.
Malaysian exhibitors generated sales to the value of RM66.04
million for products such as tablet PC, IT accessories, network
speed test solutions, advertising solutions, Handheld Devices
& Mobile Enrollment Unit, Risk Management System and
Encryption Solutions.
CAEXPO or the China-ASEAN Expo in Nanning, PRC has been
the official platform and meeting place for exporters from ASEAN
and business community from China to further enhance trade
on products and services and to realise the China-ASEAN
Free Trade Agreement. At CAEXPO 2013, the 138 Malaysian
exhibitors had a successful participation, generating sales of
RM158.24 million. Top products sourced were for virgin coconut
oil, edible bird’s nest, steel jewellery, white coffee and F&B
franchise.
A total of 132 business meetings were arranged between
Malaysian exhibitors and the Chinese as well as foreign buyers.
CAEXPO, Nanning
ANNUAL REPORT 2013 Highlights of Export Promotion STRENGTHENING GLOBAL FOOTPRINTS 221 220
The Gulf Information Technology Exhibition, or more
renown as GITEX, an annual consumer computer
and electronics trade show that incorporates
an exhibition and conference, is the gateway for
global technology to enter the Middle East market.
Acknowledging that Middle East is a fast emerging
ICT market, 12 Malaysian companies participated
in GITEX 2013 were rewarded with sales and
services projects valued at RM106 million. Major
sales were recorded in fleet management solution,
mobile service on data centre, e-learning contents
and wireless solution.
GITEX 2013, Dubai
BIG 5, Dubai 2013
Being the largest building material and construction
show in the region, BIG 5 in 2013 attracted over
2,300 exhibitors and more than 35,000 trade visitors.
MATRADE organised the participation of Malaysian
companies in this annual exhibition for the 12th time
since 2001 with 29 companies promoting products
ranging from roofing tiles, digital surveillance systems
(CCTV), solar hot water system, taps fitting and
bathroom accessories to construction machinery.
Exhibitors at the Malaysia Pavilion had a total of 171
business meetings with potential buyers and were
successful in negotiating sales worth RM132.9 million.