Page 206-207 - MATRADE Annual Report 2013

Synonymous with promoting exports of the nation’s services sector is
the Malaysia Services Exhibition (MSE). Initiated in 2008 and held for four
successive years in UAE, the launching pad to the fast developing nations of
the GCC and MENA region, MSE had created an awareness on Malaysia’s
capabilities and expertise in various services sectors. The exhibition had
secured numerous projects and joint ventures for Malaysian service providers
in UAE and its surrounding region.
MSE had since expanded its shores and in 2013, MSE was held in twelve
countries, namely Qatar, Algeria, Kazakhstan, Cambodia, Myanmar,
Tatarstan, PRC, Iraq, Chile, Brazil, Indonesia and New Zealand. The outcome
of these MSEs, which promoted various services clusters as well as related
products was significant. Participants of MSEs held in 2013 reported
business potential of RM1.68 billion generated for projects identified and
related products promoted.
Malaysia Services Exhibitions
ANNUAL REPORT 2013 Highlights of Export Promotion STRENGTHENING GLOBAL FOOTPRINTS 205 204
MSE Doha was successful in securing projects valued
at RM322 million through the participation of 32 services
providers. Among projects and related products negotiated
during the exhibition were steel structure design and
fabrication, oil & gas maintenance services, project
management software, hotel & resort management, software,
training, soil testing services, supply of industrial and LED
lights, scaffolding materials and water proofing products.
MSE Doha
MSE Algiers
MSE Astana
Held for the first time in Algeria, MSE Algiers
ended with a resounding success of RM182.3
million in sales and projects. They included
the installation of solar farm, solar hybrid
plants, solar PV for schools and cottage
industry in villages, supply and installation of
solar roof for mosques, supply and installation
of smart metering, testing facility for solar
equipment, training programme for solar PV in
Algeria, supply of telecommunication network
equipment and providing internet and other
telecommunication related services, repair
and maintenance of power transformers and
supply of LED solar aviation warning lights.
Over RM128 million worth of projects were secured
during the exhibition in Kazakhstan. Among the
projects negotiated were payment system and card
management system, consultation and training
on Malaysian franchising systems and licensing,
early childhood education system, architectural
and engineering, creative media, logistics, air cargo
management and smart parking system. Discussions
were also conducted on sales of lighting systems,
importation of halal products into Kazakhstan and
setting up of new franchise outlets.