Page 196-197 - MATRADE Annual Report 2013

INTRADE, the annual international
exhibition organised by MATRADE
since 2007 has grown over the years
to become an ideal platform for global
business.
Welcoming Address by MATRADE’s
Chairman, YB Dato’ Noraini Ahmad
7th
INTRADE
2013
ANNUAL REPORT 2013 Highlights of Export Promotion STRENGTHENING GLOBAL FOOTPRINTS 195 194
At INTRADE 2013, over RM235.8 million
sales were generated by Malaysian
exhibitors. In addition, an Incoming
Buying Mission, organised in conjunction
with the exhibition attracted 502 foreign
buyers with a total of 6,024 business
meetings with 588 Malaysian companies.
Sales of RM1.2 billion were generated
during the business session.
Two concurrent events were held during
INTRADE 2013. The Kuala Lumpur International
Trade Forum (KLITF) received overwhelming
response from more than 700 local and
foreign participants. The theme for KLITF
2013, Beyond Borders, highlighted the current
issues and future trends in doing business in
the global arena. Another event was the FTA@
INTRADE which gave visitors an insight as to
how Free Trade Agreements (FTAs) can be
used to benefit their ventures abroad.
>>YB Dato’ Sri Mustapa Mohamed, Minister of International Trade
and Industry launching the coffee table book “From Zero to Hero”
during INTRADE 2013
>>Gathering information
at the FTA booth during
INTRADE 2013
>>Kuala Lumpur International Trade Forum (KLITF) 2013