Page 218-219 - MATRADE Annual Report 2013

Strengthening
Market Presence
Several renowned international trade fairs held annually are
instrumental in generating substantial sales for Malaysian
exhibitors. The presence of Malaysian exporters in these events
every year not only affirms the prominence they place on the trade
fairs as a meeting place for global trade but also as occasions to
rekindle partnerships apart from making new ones. These popular
trade fairs will prevail for more years to come, encouraging global
buyers and sellers to generate businesses.