Page 200-201 - MATRADE Annual Report 2013

MIHAS or Malaysia International Halal
Showcase, the flagship of Malaysia’s
halal industry promotion and global
source for halal products and services,
entered its 10th year in 2013. The trade
fair participated by 457 exhibitors from
29 countries generated RM798.73
million in sales. It attracted 18,223
visitors from 65 countries during the
four-days event.
10th
MIHAS
2013
>>MIHAS, offers an excellent platform for manufacturers,
suppliers and distributors of halal products and services
from all over the world to gather, meet, network and
trade with halal industry stakeholders .
>>MIHAS 2013 was officiated by YB Dato’ Sri
Mustapa Mohamed on 3 April 2013 at Kuala
Lumpur Convention Centre (KLCC).
>>Major products sourced by importers
during the business meetings were
prepared food, beverages, palm
oil products, agricultural produce,
pharmaceuticals, toiletries and
cosmetic products.
In conjunction with MIHAS 2013, MATRADE
organised an Incoming Buying Mission to assist
Malaysian SMEs create new business alliances
with foreign buyers. The programme attracted
503 buyers from 54 countries. From the 3,720
business meetings arranged between these
buyers and 444 Malaysian companies, sales
generated were valued at RM411.32 million
>>Exhibitor’s booth
during MIHAS 2013