Page 212-213 - MATRADE Annual Report 2013

Malaysia Eye, London
Malaysia Eye – Art Exhibition in London
was held in conjunction with Malaysia
Kitchen Programme showcasing 55
artworks from 38 Malaysian artists
comprising modern, contemporary art
and sculptures.
Arts Kuala Lumpur - Melbourne
Arts Kuala Lumpur – Melbourne Exhibition held at MiFA Gallery
in Melbourne in conjunction with the Malaysia Art and Food
Festival, a collaboration with the Malaysia Kitchen Programme.
The exhibition showcased 47 artworks from 37 artists ranging
from modern artworks from pioneer artists to contemporary
artworks by established and emerging artists.
Arts Kuala Lumpur - Miami
Arts Kuala Lumpur – Miami Exhibition
was held to coincide with the Art Basel
Miami and promoted modern and
contemporary arts which included
indigenous art and sculptures. The
exhibition showcased 74 artworks from
27 established and emerging artists.
In 2013, MATRADE focused on its programme to
promote Malaysia’s soft exports which covered a wide
range of the creative industry such as contemporary
and modern art, architectural industrial design and
fashion design.
Internationalising Malaysia’s Soft Exports
Three art exhibitions were organised, namely in
London, Melbourne and Miami showcasing 176
artworks from about 90 established and emerging
Malaysian artists. A total of 49 paintings were sold
to collectors.
Creative Services
Highlights of Export Promotion 210 ANNUAL REPORT 2013 STRENGTHENING GLOBAL FOOTPRINTS 211
Specialised Marketing
Mission on Creative
Multimedia Content
Services to Jakarta
The mission, aimed to market Malaysia’s creative
multimedia & content (CMC) products and related
services as well as to seek collaborative ventures
between Indonesian and Malaysian CMC companies,
was the first to be held in Indonesia. The 28 member
delegation represented by various sectors of CMC,
had recorded sales of RM41.35 million from 137
meetings arranged.
Among top products and services were sales of
several animation series, collaboration project on
animation and film, content management for e-library,
13 episodes of TV drama for release in Indonesia and
conducting animation workshops.