Page 202-203 - MATRADE Annual Report 2013

Epitome in Trade
for Halal Exports
While halal products and services are sought after
by the three billion Muslims spread across the globe,
there is now a growing acceptability by non-Muslims
as well. Global market value for trade in halal food
and non-food products is estimated at USD2.77
trillion annually. Leading the charts are processed
food and beverages, pharmaceuticals, bakery
products, primary meat, cosmetics and personal
care.
Malaysia has a competitive edge in the development
of the halal industry. With an open economy, a well
developed physical institutional infrastructure to
support the industry, over the last decade Malaysia
has gained global recognition as a leading Global
Halal Hub.
>>YB Dato’ Mukhriz Mahathir visiting one of
the booths during MIHAS 2013
ANNUAL REPORT 2013 Highlights of Export Promotion STRENGTHENING GLOBAL FOOTPRINTS 201 200
>>One of the highlights during MIHAS
2013 was cooking demo by Malaysia’s
renowned chef, Chef Ismail
>>Since 2004, MIHAS has been the preferred platform
for Halal-based industries to launch the promotion of
world class Halal products and services globally
>>MIHAS provides great branding platform for Malaysian
products and services targeting the growing halal market
worldwide